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In the age of Instagram, one needs to include a few defining elements into an event to ensure a ‘moment’ is made. Runway shows are no different, with designers tapping the biggest models in the business – who can forget when Naomi Campbell and Kate Moss reunited on the runway for Kim Jones’ final Louis Vuitton show – and celebrities – Versace’s recent Milan Fashion Week show went viral when none other than Jennifer Lopez walked the runway – to make an impact worldwide.
The formula is proven to work, too: The Business of Fashion estimates Lopez’s recent foray into the world of modelling reached $9.4 million worth of media mentions and engagement.
For Alexandre Vauthier’s Haute/Couture 2020 show, the designer quietly tapped both a ’90s Super – Eva Herzigova – and her 2020 equivalent – Bella Hadid – to walk the runway at Paris’ iconic venue, the Grand Palais.
While Herzigova wore a tuxedo, Hadid’s first look was a sparkly two-piece pinstripe suit with nothing underneath, something which – no doubt as planned – quickly made the rounds on Instagram, before she later changed into a strapless green gown.
With a collection that showcased everything from tuxedos to sparkly cut-outs and LBDs, Vauthier’s spring/summer collection was Haute Couture for the everyday woman – and that everyday woman is currently refreshing their browser to find out more about Hadid’s two-piece suit.
